NEW ORLEANS, LA (January 25, 2010)�HRI Lodging, an affiliate of HRI Properties of New Orleans, has engaged LRA Worldwide, Inc. to conduct a comprehensive program of quality assurance evaluations for each of the company�s six properties in three states, announced Gary Gutierrez, president of HRI Lodging.

LRA provides a variety of branding, standards development and performance measurement services to seven of the top ten hotel companies in the world. In all, LRA�s Quality Assurance practice conducts nearly 13,000 site visits and evaluations each year, either as a stand-alone offering or as an integrated part of an overall Customer Experience Management (CEM) project.

In addition to its work with lodging clients such as Hyatt Hotels Corporation, InterContinental Hotels Group, Sofitel Luxury Hotels, Choice Hotels International and Starwood Hotels & Resorts, LRA works with industry leaders in Sports, Conference Centers, Timeshare, Gaming, Homebuilding, Retail and Travel, as well.

�Our goal is to raise HRI Lodging hotels above the standards required by our national brand,� said Gutierrez. �We want nothing less than to achieve a level of customer experience that rivals the greatest hotel brands in the world.�

�While we enjoy the support of thousands of satisfied customers around the world, including some of the highest quality names in the hospitality industry, it is somewhat unusual�and most admirable�for an independent operator the size of HRI Lodging to engage our services,� said John Roberto, Senior Vice President of Quality Assurance at LRA Worldwide. �The fact that they have retained our firm to conduct this program indicates their commitment to deliver a customer experience far in excess of what is expected. They want to be great, and we look forward to helping them reach that level of achievement,� he added.

About LRA Worldwide, Inc.
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). The company works with clients to help design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

Today LRA operates in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR, Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, go to www.LRAworldwide.com.